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to Seattle's mobile
romance bookstore
With a new, gently loved, and vintage romance selection there's something for every romance reader.
Don't miss out on our bookish goods -- including our best-selling Blind Date with a Book, reader-themed jewelry, totes, mugs, tropey-teas, and all the stickers your laptop/e-reader/water bottles could ever desire.
We can't wait to meet-cute you! 💕📚
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photo by Christina Carefoot
Share the Love
One Page at a Time
Looking for the perfect gift for the romance reader in your life? Our gift cards are good for happily-ever-afters, swoony heroes, and spicy paperbacks redeemable in person at our mobile romance bookstore.
Note: Gift cards can be used in-store only (no online shop… yet!)
Events & Pop-ups
Events & Pop-ups
June
10 a.m. - 4 p.m.
*Book-tique Trailer Set-up
34th Street at 3401 Evanston Ave N., Seattle, WA 98103
July
FESTIVAL HOURS:
FRI: 1pm-8pm*
SAT: 10am-8pm*
SUN: 10am-5pm + Farmers Market
*Main stage & beer garden open later.
We will be located by Beer Junction & Bonjour Vietnam (nearest cross street is California Ave SW and SW Oregon Street)
*Book-tique Trailer Set-up
11 a.m. - 4 p.m.
*Book-tique Trailer Set-up
165 S Jackson St (Pioneer Square)
August
FESTIVAL HOURS:
FRI: 1 pm - 6 pm
SAT: 10:30 am - 6:30 pm
SUN: 10:30 am -5 pm & Mrs. Beguiled's Birthday!
*Book-tique Trailer Set-up
3 - 6 p.m.
*Book-tique Trailer Set-up
Ounces Taproom & Beer Garden
3809 Delridge Way SW
Seattle, WA 98106
10 a.m. - 4 p.m.
*Book-tique Trailer Set-up
34th Street at 3401 Evanston Ave N., Seattle, WA 98103
October
10 a.m. - 4 p.m.
*Book-tique Trailer Set-up
34th Street at 3401 Evanston Ave N., Seattle, WA 98103
**We will be taking a hiatus from Oct 6 - mid-Nov so Mrs. Beguiled can recover from surgery and plan to be back for holiday shopping!**
About Beguiled
Feels on wheels
As a mobile bookstore dedicated to the genre of love our mission is to offer a carefully curated selection of swoony and spicy titles that cater to every heart's desire in a whimsical shopping atmosphere because life can always use a little more delight.
Founded on Valentine's weekend 2025 by Ashley Adair (Foster School of Business alum, MBA ’21) and lifelong romance reader our story is rooted in a passion for love stories. Raised on a steady diet of dukes, vampires, and cowboys (with a few of her grandma’s Harlequins snuck in when no one was looking), Ashley brings a deep reader’s intuition to every book we stock.
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Find your next read!
Can't make it to an event? Purchase from our Bookshop.org lists and your order will be shipped directly to you *and* Beguiled will receive 10% of the purchase. Happy reading!