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to Seattle's mobile

romance bookstore

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With a new, gently loved, and vintage romance selection there's something for every romance reader.

 

Don't miss out on our bookish goods -- including our best-selling Blind Date with a Book, reader-themed jewelry, totes, mugs, tropey-teas, and all the stickers your laptop/e-reader/water bottles could ever desire.

 

We can't wait to meet-cute you! 💕📚

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Events & Pop Ups

photo by Christina Carefoot

Share the Love
One Page at a Time

Looking for the perfect gift for the romance reader in your life? Our gift cards are good for happily-ever-afters, swoony heroes, and spicy paperbacks redeemable in person at our mobile romance bookstore.


Note: Gift cards can be used in-store only (no online shop… yet!)

Events & Pop-ups
Events & Pop-ups
June

10 a.m. - 4 p.m.

*Book-tique Trailer  Set-up

34th Street at 3401 Evanston Ave N., Seattle, WA 98103

July
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FESTIVAL HOURS:

FRI: 1pm-8pm*

SAT: 10am-8pm*

SUN: 10am-5pm + Farmers Market

*Main stage & beer garden open later.

We will be located by Beer Junction & Bonjour Vietnam (nearest cross street is California Ave SW and SW Oregon Street)

*Book-tique Trailer  Set-up

11 a.m. - 4 p.m.

*Book-tique Trailer  Set-up

165 S Jackson St (Pioneer Square)

August
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FESTIVAL HOURS:

FRI: 1 pm - 6 pm

SAT: 10:30 am - 6:30 pm

SUN: 10:30 am -5 pm & Mrs. Beguiled's Birthday! 

*Book-tique Trailer  Set-up

Noon - 8 p.m.

*Book-tique Trailer  Set-up

Alki Ave SW, Alki Beach

3 - 6 p.m.

*Book-tique Trailer  Set-up

Ounces Taproom & Beer Garden

3809 Delridge Way SW

Seattle, WA 98106

10 a.m. - 4 p.m.

*Book-tique Trailer  Set-up

34th Street at 3401 Evanston Ave N., Seattle, WA 98103

October

10 a.m. - 4 p.m.

*Book-tique Trailer  Set-up

34th Street at 3401 Evanston Ave N., Seattle, WA 98103

**We will be taking a hiatus from Oct 6 - mid-Nov so Mrs. Beguiled can recover from surgery and plan to be back for holiday shopping!**

About Beguiled

Feels on wheels

As a mobile bookstore dedicated to the genre of love our mission is to offer a carefully curated selection of swoony and spicy titles that cater to every heart's desire in a whimsical shopping atmosphere because life can always use a little more delight. 

Founded on Valentine's weekend 2025 by Ashley Adair (Foster School of Business alum, MBA ’21) and lifelong romance reader our story is rooted in a passion for love stories. Raised on a steady diet of dukes, vampires, and cowboys (with a few of her grandma’s Harlequins snuck in when no one was looking), Ashley brings a deep reader’s intuition to every book we stock.

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About Us
Find your next read!

Can't make it to an event? Purchase from our Bookshop.org lists and your order will be shipped directly to you *and* Beguiled will receive 10% of the purchase. Happy reading!

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