Pioneer Square Store Hours
Monday..........Closed
Tuesday..........11:00am to 6:00pm
Wednesday..........11:00am to 6:00pm
Thursday..........11:00am to 6:00pm
Friday..........11:00am to 8:00pm
Saturday..........11:00am to 8:00pm
Sunday..........11:00am to 4:00pm
109 1st Ave S Seattle, Washington
From wheels to walls...
Beguiled just got bigger!
In 2025, Seattle's Original Romance Bookstore turned a page to an exciting new chapter: our first permanent location in the historic neighborhood of Pioneer Square, Seattle!
Whether you're looking for new releases, gently-loved favorites, bookish goods, or our best-selling blind dates, we’re sure to have something swoon-worthy. Swing by our brick-and-mortar location during store hours or catch us at a market near you and we'll be glad to help you find something to make your heart skip a beat.
Upcoming Pop-ups + Events...
Hoping to meet-cute us in the wild? Visit Beguiled Books at one of the following events around the city to swoon with us all the same.
About Beguiled
Feels on wheels
As Seattle's original romance bookstore dedicated to the genre of love our mission is to offer a carefully curated selection of swoony, inclusive, and spicy titles that cater to every heart's desire in a whimsical shopping atmosphere where every customer feels like a main character.
We started Beguiled doing pop-up events in Dec '24 and after five months of renovations, launched our mobile booktique trailer over Valentine's weekend 2025 by Ashley Adair (Foster School of Business alum, MBA ’21). Raised on a steady diet of dukes, vampires, and cowboys (with a few of her grandma’s Harlequins snuck in when no one was looking), Ashley brings a deep reader’s intuition to every book we stock.
Find your next read!
Can't make it to an event? When you make Beguiled as your home store on Bookshop.org, we receive a portion of each purchase! Also check out our Bookshop.org lists and your order will be shipped directly to you.